Aaah ... the elusive EdgeRank algorithm. So powerful, yet so misunderstood.
But as a marketer, it behooves you to get a handle on how it works, since that 40% of the time spent on Facebook is in the News Feed -- and only 12% is spent on profile and brand pages. So exactly what factors does the social network take into consideration when deciding which of your content gets surfaced in a user's News Feed?
Well, a will clear that right up, helping you understand exactly what factors contribute to how News Feed stories get filtered and displayed to a given user -- in a very easy-to-understand, non-mathy way ... with Batman-themed examples. Check it out below for a simple explanation of how EdgeRank impacts the content you post to .
And if you'd benefit from a more basic understanding of the algorithm's individual components (affinity, weight, and time decay) and why you should care about EdgeRank in the first place, we're also following it up with .
Did you learn anything new about EdgeRank?
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