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I think even birds on the wire already know that ChatGPT has made a big impact in many fields. And UX design is no exception. It’s amazing for getting user insights and helps a lot with research and testing.

Honestly, I was skeptical of ChatGPT for UX design, thinking it didn’t live up to the hype. Then I realized the problem isn’t the tool — it’s how one uses it.

So, if you’re a UX designer running into the same issues, it’s time to learn how to write good prompts and get the best out of ChatGPT. I’m going to share 8 of my favorite ChatGPT prompts for UX design and explain what they do and how they can help you work more effectively.

Table of Contents

• How ChatGPT Can Help with UX Design
• 8 ChatGPT Prompts for UX Design (and Why to Use Them)
• Tips for ChatGPT for UX Design
• Craft a clear prompt and enjoy amazing answers.

How ChatGPT Can Help with UX Design

ChatGPT can be a helping hand in different stages of the UX design process. Here are some specific use cases:

1. Ideation and Brainstorming

When creating a new mobile app, ChatGPT can suggest cool features like voice controls, personalized recommendations, or game-like elements.

For a website redesign, it can help by proposing different layouts, color schemes, types of images, and fonts, so you can easily compare your options.

“Our visuals should not be beholden to stock imagery and Photoshop modifications. Our visuals should be a direct reflection of the people, places, and experiences we are designing for,” says , chief exploration officer at .

Aper says that combining ChatGPT with Midjourney grants his team this superpower.

“We can construct ChatGPTs to translate persona demographics, goals, lifestyle, aesthetic preferences, and Day in the Life short stories into precise, bespoke Midjourney prompts,” Aper says.

You can also find other AI tools that can help with ideation. For example, if you’re using 探花精选, you can to get UX design suggestions directly from 探花精选’s interfaces.

2. User Research and Testing

ChatGPT can help create detailed user personas by generating realistic profiles and scenarios from user data and research. That’s one of the reasons why I like it so much.

It can also assist in drafting great survey questions to gather useful feedback from users. And, of course, it can analyze and summarize user feedback from surveys, interviews, or usability tests, making everything quick and easy.

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3. Prototyping and Wireframing

ChatGPT can generate placeholder content for prototypes, giving designers a glimpse of the final product. It can simulate user interactions and create responsive prototypes.

I especially love it for simulated feedback, which helps spot issues and areas for improvement.

4. Accessibility and Inclusivity

ChatGPT can identify potential accessibility barriers in designs that we often overlook or don’t notice.

It can suggest ways to improve accessibility and make designs more usable for people with disabilities.

And if you’re having trouble creating content that’s clear and easy to understand for everyone, including those with cognitive or language impairments, ChatGPT can help again.

8 ChatGPT Prompts for UX Design (and Why to Use Them)

Now, I want to dig into some of my favorite ChatGPT prompts for UX design.

For each prompt, I’ll go into detail about using that prompt effectively, including covering the following:

• What the prompt does.
• Why the prompt matters for UX design.
• Tips for complementing the prompt, either with ways to adjust the prompt or non-AI actions you can take.
• How the prompt compares to more “traditional” methods.

For all of the prompts, I’ll use the same example of building a workout tracking app for weightlifters looking to improve their strength and lifting performance. However, I’ve engineered all of these prompts so that you can easily adjust them to any type of product or service.

1. User Persona ChatGPT Prompt

“We are creating a product that [describe the main purpose of the product/service]. Generate a user persona for a [target audience] who uses our [product/service]. Include details such as demographics, goals, and pain points.”

What This Prompt Does

This prompt has ChatGPT create a detailed user persona for the product or service that you’re working on. By adding more detail to the prompt, ChatGPT will really flesh out the details of the persona, as you can see in the example screenshot above.

I also like having it break out specific pain points and valued features, as this lets you really dig into how you can optimize your personas’ experiences.

Why This Prompt Matters for UX Design

Having detailed user personas is an essential part of UX design. Without knowing who you’re designing for, you won’t be able to create delightful user experiences.

At the same time, creating detailed user personas can be time-consuming, so having ChatGPT do a lot of the grunt work for you can let you start working on your actual designs faster.

Tips for Optimizing This Prompt

To make this prompt more useful, I recommend expanding the prompt with any additional information that you already have.

For example, if you already know that your target audience is “women over the age of [X] who want to accomplish [Y]”, adding that information to your prompt can help make ChatGPT’s response more targeted and useful.

This also allows you to ensure that ChatGPT is focused on the right types of user personas, which can reduce the need to refine the responses that you get and save you time.

How This Prompt Compares to Traditional Methods

Manually creating a user persona can be a time-consuming process. As we cover in our guide to user personas, you need to do a lot of background research before you can start actually creating your personas.

By having ChatGPT do a lot of this research for you, you can save a significant amount of time and still end up with the correct result.

2. User Journey ChatGPT Prompt

“Generate a user journey map for a [specific user persona] using [product/service]. Break down the journey into multiple stages, including awareness, consideration, purchase, onboarding, regular use, retention, and advocacy. Include the user’s actions and thoughts at each point in the journey.”

What This Prompt Does

This prompt helps you build on your user persona by creating a full user journey for people who are using your app/service. I’ve created it in a way so that ChatGPT will break down the entire journey, going from awareness all the way through to advocacy.

Why This Prompt Matters for UX Design

Understanding the complete journey of your users is essential if you want to design optimal experiences for them.

My experience has shown me that ChatGPT can actually do a pretty great job of putting itself in your users’ shoes and describing their complete journeys. By having these journeys mapped out, you can ensure that you’re designing your product/service in an optimal way for each part of the customer journey.

Tips for Optimizing This Prompt

To start, I recommend using this prompt within the same chat as your user persona prompt, as this will allow ChatGPT to be context-aware of the user personas that you’ve created.

In my example prompt above, you can see how ChatGPT created a user journey specifically for my “Jake Thompson” user persona, despite me not having prompted it to do so.

If there are specific areas of the user journey that you want to focus on, you can also adjust the prompt to have ChatGPT emphasize those areas in its response.

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How This Prompt Compares to Traditional Methods

Manually creating a customer journey map can be a time-consuming process, so I think that one of the big advantages of using ChatGPT for user journeys is that it will save you a lot of time.

I also think that ChatGPT does a great job of including a user’s thoughts and feelings at different parts of the process, which can help you really dig into your user persona’s mindset in a way that might not be as easy to do if you’re manually creating a user journey map.

3. Information Architecture ChatGPT Prompt

“Create a detailed information architecture for a [website/app] that [product/service offering] for [user persona]. Create an information architecture for the main navigation, secondary navigation, and the hierarchy for content. Include recommendations for metadata and taxonomies that can help organize the information. Also factor in how scalable the information architecture is if new content needs to be added in the future.”

What This Prompt Does

This prompt helps you create the information architecture for your product or service. You can use it for both a website and an app, and it will help with primary navigation, secondary navigation, as well as just general content organization.

Why This Prompt Matters for UX Design

Having a strong information architecture is essential so that all of your features and content are organized in a logical way. This can be especially important as you start getting beyond the primary navigation options and into deeper areas of your website/app.

This prompt can help you plan the architecture of your information in a logical way from day one, which will set you up for success when it comes to designing great user experiences.

Tips for Optimizing This Prompt

If you want to get even more value from this prompt, try to include what you want to be the primary navigation items in your prompt to ChatGPT.

This will help ChatGPT adapt its suggestions for your secondary navigation and content organization. It also ensures that you’re getting the primary navigation experience that you want, as this is something you might not want to leave up to ChatGPT.

How This Prompt Compares to Traditional Methods

I recommend using this prompt alongside your own research and intuition to help get the best results.

My experience has shown me that ChatGPT generally gets things right when it comes to organizing information in a way that makes sense to users. However, I still think that your own research and experience are probably the most important part when it comes to at least the high-level information architecture, which is why I recommend adding your own additions to the prompt that I’ve provided.

4. Wireframe Design ChatGPT Prompt

“Create a detailed description of a wireframe layout for the [page] in our [product]. The interface needs to include the following essential elements: [list important elements]. Users will need to perform the following actions: [list important user actions].

Your description should include specifications for responsive behavior, layout grids, and the hierarchy of different components.”

What This Prompt Does

While this prompt won’t create the actual wireframe design for you, it will create a detailed wireframe description that you can use to more quickly create your first wireframe.

Essentially, it gives you a detailed set of instructions that you can apply to whatever your favorite wireframe design tool is.

Note: I’ve written the prompt so that it goes page-by-page, so you’ll need to use the prompt multiple times to create a complete wireframe for the essential parts of your website/app.

Why This Prompt Matters for UX Design

Wireframes are an essential step in the design process, but creating a detailed wireframe description and technical specifics for each page in your website/app can be time-consuming.

This prompt speeds up the process of creating those technical specifications so that you can more quickly get to work on your actual wireframe designs.

Tips for Optimizing This Prompt

Because you can upload images to ChatGPT, another great way to use ChatGPT for wireframe design is to ask it to analyze the actual wireframe that you create based on ChatGPT’s initial response.

You can just upload an image sequence for your wireframe and then prompt ChatGPT to analyze it.

Of course, I also recommend getting feedback and input from humans about your wireframe. You could then incorporate that human feedback into your designs and then repeat the same steps with ChatGPT.

How This Prompt Compares to Traditional Methods

While this ChatGPT prompt can’t completely replace manual effort for creating and iterating your wireframe, I think that it can reduce the number of iterations that it takes you to get a final product that you’re happy with.

Using ChatGPT’s initial feedback, you can be confident that the first version of your wireframe is already incorporating essential elements and design principles. Then, you can just do some minor iterations and tweak things a little bit to get a final product that you’re happy with.

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5. Usability Testing ChatGPT Prompt

“Create a detailed usability test plan for [product or specific feature]. The [website/app]’s primary user is [type of user]. Include the following information about the usability test plan: objectives, success metrics, scenarios, and structure of a session.

Also include some suggestions for how to gather user feedback on [specific things you want to focus on].”

What This Prompt Does

This prompt helps you generate a detailed plan for usability testing. By adjusting the prompt according to your needs, you can have it target specific types of tasks. Or, you could have it create a generalized plan for your entire website/app.

It will also help you choose which metrics to use as success metrics, along with giving you some suggestions for additional ways to collect data on your usability testing efforts.

Why This Prompt Matters for UX Design

Usability testing is an essential part of UX design because it can help you discover usability flaws or design issues that you might’ve missed yourself.

To most effectively perform usability testing, you’ll want to have a specific plan that includes test scenarios, success metrics, etc. This ChatGPT prompt can help you create that plan so that you can successfully implement usability testing for your project.

Tips for Optimizing This Prompt

If you want to get even more value from this prompt, I recommend including your own specific success metrics in the prompt that you give ChatGPT. That way, it will design tasks and test scenarios in a way that can help you most effectively test against those success metrics.

On the other hand, if you’re not sure where to start, you can just use the prompt “as is” and then adjust as needed based on the success metrics that ChatGPT suggests.

How This Prompt Compares to Traditional Methods

If you already have experience with usability testing, I don’t think that this prompt needs to completely replace your own knowledge. However, I do think that it can save you a ton of time and also help suggest ideas that you might not have thought of yourself.

6. User Interview Questions ChatGPT Prompt

“Create a list of user interview questions to talk about the user experience for our [product/service] that’s used by [user persona]. Include a script to start the interview, along with questions about current usage behaviors for [type of product/service], pain points, experience with our [product/service], and ways that our [product/service] could improve. When possible, include follow-up questions for likely answers.”

What This Prompt Does

This prompt helps you generate a list of questions that you can ask users in surveys or one-on-one interviews. It will also help you create a script to start the interview, along with suggesting follow-up questions for some of the questions based on the person’s answers.

Why This Prompt Matters for UX Design

Getting direct feedback from customers is essential for UX design. However, it can also be time-consuming, especially if you’re conducting one-on-one interviews.

While ChatGPT can’t replace handling those one-on-one interviews yourself (at least not yet!), it can save you a lot of time when it comes to developing a list of useful questions for that interview.

By having these questions planned and structured in advance, you can optimize your user interviews and collect useful information to improve the UX of your product or service.

Tips for Optimizing This Prompt

To make this prompt more effective, I recommend including any specific areas that you know you want to focus on.

For example, if there’s a specific part of that user experience that you’re worried about, you could extend the prompt to tell ChatGPT to focus its questions on that specific area.

You could also use ChatGPT to adjust questions on the fly for each individual user interview. For example, you might have it create one list of questions for enterprise customers and another for small businesses.

All these types of small adjustments are great ways to make this prompt more useful and get more targeted questions.

How This Prompt Compares to Traditional Methods

Because ChatGPT can’t actually replace the interview itself, I think you should view this prompt as more of an “accessory” to your user interviews than a standalone tool.

However, I still think there’s a lot of value in reducing the prep work associated with conducting user interviews, as this will let you spend more time interviewing people and less time on preparation.

7. Interaction Design ChatGPT Prompt

“Create a list of detailed microinteraction ideas for our [product/service]. Our target users are [user persona]. For each microinteraction, include details for interaction gestures, transitions, error states, and user feedback behavior. For your list, focus on these interaction areas: [list specific user interactions that you want to focus on].”

What This Prompt Does

This prompt helps you with interaction design by suggesting microinteractions and transitions that you can use in your website/app. I’ve crafted it in an open way so that you can tell ChatGPT the specific interaction areas that you want it to focus on.

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Why This Prompt Matters for UX Design

Smaller interactions and transitions can play a big role in UX design. However, coming up with all of these smaller interactions and transitions can be very time-consuming, and it’s easy to overlook certain areas or product states.

With this prompt, you can make sure that you’re designing for all of the important microinteractions in your product/service so that you can ensure a great experience, even for the little details in your product/service.

Tips for Optimizing This Prompt

To get the most from this prompt, I recommend suggesting the specific interaction areas that you want ChatGPT to focus on. Again, this is why I designed the prompt in a more open way that allows you to specify certain areas of focus.

For my weightlifting example, I wanted to have it specifically focus on the process of adding exercises and entering weights/reps, as these are the interactions that users would experience the most.

However, I also think it can be helpful to offer less guidance and see what ChatGPT comes up with, as it might have some ideas for interactions that go beyond what you thought of.

How This Prompt Compares to Traditional Methods

As with a lot of other UX design prompts, I think one of the big advantages of using ChatGPT here is that it can save you a lot of time.

However, it’s not just about time savings. Because this is more of an open-ended prompt, ChatGPT might suggest some new microinteraction ideas that you might not have thought of yourself.

8. Accessibility ChatGPT Prompt

“We are creating a [product/service] to help [user persona]. Create a list of ways in which we can make our [product/service] more accessible. Consider users with different conditions, such as visual impairment, auditory impairment, etc. Also, create a checklist that we can follow to ensure that we’re making our [product/service] accessible to all users.”

What This Prompt Does

This prompt helps suggest ways that you can improve the accessibility of your product or service. I’ve engineered it so that it will break out different types of accommodations that you can include.

Then, to make it more actionable, I also had ChatGPT add an accessibility checklist to its response so that you can ensure that you’re implementing all of the most important accessibility strategies.

Why This Prompt Matters for UX Design

Creating accessible experiences is an essential part of UX design, as you’ll want to be able to design delightful experiences for all of your users.

ChatGPT can do a great job of putting itself in the shoes of different types of users and providing suggestions for creating accessible experiences for those users.

I tried to structure the prompt in a way that it will handle common types of accommodations, while also adding some open areas where ChatGPT can suggest its own accessibility design improvements.

Tips for Optimizing This Prompt

In general, this prompt should work well as is. However, you can adjust it as needed to have it focus on specific areas of accessibility or add accessibility to specific areas of your website/app.

For example, you might be concerned with the accessibility of a specific interaction pattern in your app. In that case, you might want to expand the prompt to tell ChatGPT to focus on that specific interaction pattern.

How This Prompt Compares to Traditional Methods

There are lots of great accessibility testing tools, and I definitely don’t recommend completely replacing those tools with this prompt. Instead, I think you should use this prompt early in the design process so that you can make sure you’re focusing on these areas early on.

Once you move into the later stages of your design, I still recommend using quality accessibility testing tools to improve and verify accessibility.

Tips for ChatGPT for UX Design

For all of the prompts above, I recommend using them as jumping off points, rather than something you must use word for word.

To that end, here are some general tips that I think will help you more effectively use ChatGPT for UX design.

Be clear and specific.

When you’re crafting prompts, be clear and specific. The more detail you provide, the better ChatGPT can understand and respond to your needs. Vague but also broad questions might lead to generic answers that don’t fully address your situation.

Make sure to provide important details in a logical order, but avoid writing long paragraphs.

Prompt Examples

• “What are the key pain points for users when using [specific product], particularly in the areas of [e.g., onboarding, feature usage, checkout process]?”

How ChatGPT helps: It analyzes user feedback and industry insights to identify common issues with Google Fit’s onboarding, feature usage, and workout tracking. I got detailed insights into user frustrations and can better understand what to do (and avoid) in case I decide to create something similar.

• “Can you identify the most common challenges or frustrations users face when interacting with [specific product] based on recent user feedback or usability studies?”

How ChatGPT helps: It reviews and collects data from user feedback and usability studies to pinpoint frequent issues users encounter with MyFitnessPal.

Note: Although there’s a high chance that this information is collected from many reliable sites on the internet, be sure to double-check any suspicious details, such as accuracy and reliability.

For instance, after double-checking, I didn’t find any issues with the accuracy of nutritional data and calculations (I use it myself). It’s a good idea to ask for sources.

It’s somewhat vague there; it gave fairly generic examples, so it’s hard to verify completely. But I don’t plan to waste more time on it.

What I needed, I got. I learned what might potentially bother people in such apps, so I need to avoid making those mistakes (whether they actually exist on MyFitnessPal or not).

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Include context.

Including context in your prompts helps to frame the response in a way that fits your particular situation. Context provides ChatGPT with background information that can guide the advice and suggestions you receive.

Prompts examples:

• “What changes should we implement in [specific feature or part of the app], considering user feedback indicates that it’s currently slow and not intuitive for our [specific user group]? Mention [insert numbers] most important improvements.”

How ChatGPT helps: It analyzes user feedback to identify specific issues with the search functionality. Then, it provides actionable recommendations to improve the speed and intuitiveness based on user needs and best practices.

• “How can we improve [specific element] on our [website or app], considering that we aim to make our platform more accessible for users with visual impairments?”

How ChatGPT helps: It provides a clear structure, relevant information, and actionable steps to improve color contrast accessibility. It also recommends tools and emphasizes the importance of user testing.

I recommend watching YouTube tutorial on using AI for UX design, so you can better understand how much context ChatGPT needs:

The video covers creating user personas, identifying target audiences, and mapping user flows.

The best part? Gary uses a real project — designing a landing page for a lactation consulting business (his wife’s website) — to show how these AI tools can make your design process more efficient.

Focus on user needs.

Focus on user pain points, preferences, and behaviors to gain valuable insights. Understand what users want and need to design features and processes that truly meet their expectations.

Prompt Examples

• “How can we improve the onboarding process for new users of [specific app]?”

How ChatGPT helps: It understands the question and provides a list of potential improvements for user onboarding. GPT organizes this list logically and gives a brief explanation for each point, with benefits each improvement could offer.

• “What features would be most beneficial for [target user group] when using [product]?”

How ChatGPT helps: It generates a comprehensive list of features tailored to the specific needs of users aged 55–70. The focus is on accessibility, usability, and integration with other apps and devices, which is super important for people of this age.

Don’t hold back on creativity.

Spark a bit of creativity with your prompts if you want ChatGPT to treat you with some innovative solutions and fresh ideas. With creative prompts, you invite outside-the-box thinking and will probably get super cool responses to set your design apart.

Prompt Examples

• “Suggest unique design elements for [app or site] that could enhance user engagement.”

How ChatGPT helps: It provides a short list of innovative design elements for a fashion app aimed at increasing user engagement with interactive features and visually appealing content.

• “How might we reimagine the user interface of [specific feature] to make it more intuitive?”

How ChatGPT helps: It shares a detailed explanation of how to reimagine a search bar with eight innovative approaches. It also explains how each one could benefit users and make the searching process smoother.

Balance open-ended and specific questions.

Use a mix of open-ended and specific questions, so ChatGPT can get a well-rounded view of the issue. I find open-ended questions encourage broad exploration and idea generation, while specific questions focus on specific design details.

Prompt Examples

• “What are [insert number] best practices for improving the user experience of [type of product]?”

How ChatGPT helps: It concisely outlines five key areas for improvement and further elaborates on each with specific, actionable tips.

• “What specific changes can we make to the navigation of [app or site] to improve usability?”

How ChatGPT helps: It offers tips to make ecommerce site navigation better, simplifying the main menu, enhancing search, and adding sticky navigation.

Ask for examples.

Asking for examples or case studies shows you how things work in real life. They provide clear evidence of what works and what doesn’t, making it easier to make informed design decisions.

Prompt Examples

• “Can you explain how effective onboarding processes look in apps like [specific app]?”

How ChatGPT helps: It highlights key elements of engagement, personalization, and ease of use in each app. This breakdown shows how successful apps implement effective onboarding strategies to create a positive user experience from the start.

• “What are some successful case studies of improving user experience in [industry]?”

How ChatGPT helps: It provides examples of successful case studies for improving user experience in the ecommerce industry. It is nicely structured, starting with the challenge, solution, and result, so I can better understand it.

Note: It’s always a good idea to double-check the accuracy of the provided case studies, as ChatGPT sometimes invents such things.

Integrate feedback.

Incorporating feedback in your prompts helps you refine and improve future questions. By taking into account past responses and user feedback, you can adjust your approach to better meet changing needs and goals.

Prompt Examples

• “Based on user feedback, how can we refine the design of [specific feature]?”

How ChatGPT helps: It offers seven strategies to refine the notification system, each addressing different aspects of the problem.

• “Based on the latest user reviews, which highlight issues with [insert problems], what changes should we make?”

How ChatGPT helps: It outlines a detailed approach to identify and resolve the root causes of crashes, offers several strategies to improve the app’s navigation, and recommends features that allow users to set their preferences.

Use hypotheticals.

Hypothetical scenarios help you see how design choices might work out before you make a decision.

When thinking about how changes could affect users, you can spot potential challenges even before they happen. And of course, spot some good opportunities as well.

Prompt Examples

• “How might [insert change] affect [insert aspect]? Consider scenarios where [insert variation 1] versus [insert variation 2].”

How ChatGPT helps: It organizes the information into a clear, easy-to-follow structure with headings and subheadings. It’s super easy to digest the different scenarios and their corresponding effects.

• “What could be the potential impact on [insert outcome] if we [insert change]? Explore scenarios where this feature is [insert variation 1] versus [insert variation 2].”

How ChatGPT helps: It offers specific considerations for implementing a new feature. And, what I like the most, it presents a balanced view, acknowledging the potential benefits/drawbacks of each.

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Craft a clear prompt and enjoy amazing answers.

As I was pulling together all these ChatGPT responses, one thing was clear to me — writing the right prompts is key to getting great answers.

If you’re trying to create your own, the most important thing to remember is to be specific and lay out the context clearly. Once you learn that, you’ll see how ChatGPT can really speed up your process.

Think of ChatGPT as an expert you’re having a conversation with. What would you ask an expert? How would you lay out your ideas? What project details would you share?

Talk to the chat like you’re discussing things with a pro, and you’ll get (almost) pro answers for free.

You also don’t have to rely on ChatGPT exclusively, as there are lots of other great AI tools out there. For example, if you’re using 探花精选’s tools to build your website or create customer experiences, you can use 探花精选’s Breeze AI companion to enter UX design prompts directly from 探花精选’s interfaces.

Editor's note: This post was originally published in August 2024 and has been updated for comprehensiveness.

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