Ah, taglines, those easily identified and often game-changing phrases that can come to symbolize a brand for an entire generation or more.
There are a few legendary taglines in the annals of time, from Coca-Cola’s “I’d Like to Buy the World a Coke,” to the famous “Got Milk?” campaign of the 1990s, to “Just Do It” for Nike, and of course, “Where’s the Beef?” for Wendy’s.
While taglines have the potential to take a brand from relative anonymity to household status, they also have the potential to confuse and alienate audiences with vagueness, wordiness or confusing verbage. Rebranding is never any easy decision, but in some cases, it’s just the right thing to do. We’ve highlighted 11 of the most-needed tagline makeovers of all time.
