The 探花精选 Marketing Blog

Alana Chinn

Alana Chinn is the editor of the 探花精选 Marketing Blog. Previously, she lived the agency life as a marketing and PR strategist, helping companies of all sizes communicate intentionally with their audiences. Alana’s background allows her to bring clarity and strategic vision to content creation at 探花精选. She drove a high of 36% YOY growth on the blog just one year into her role, and she’s been keeping the content engine running ever since. As a writer, she specializes in data-backed narratives around blogging (naturally), marketing strategy, and career trends. When deadlines are met and editorial calendars are set, you’ll find Alana in the suburbs of Washington, D.C. making soy candles and chasing her Frenchie, Howie, around the house. Alana earned an MBA with a concentration in Marketing from American University and a Professional Certificate in Social Media Management from Georgetown University.

Why writing with clarity matters in marketing (+ 9 ways to simplify your message)

Clear communication is crucial for marketers. Here are nine methods to improve clarity in your writi...

Alana Chinn

5/29/25

Banking on Social: How to Create a Social Media Budget & Spe...

Your social media budget should be 'spend goals' for every other marketing team out there. Learn how...

Alana Chinn
Updated 1/8/25
How to Answer ‘What Makes You Unique?’ & Stand Out in Your N...

Here's how to answer 'What makes you unique?' in an interview to stand out from the competition and ...

Alana Chinn
Updated 12/19/24
How Internal Marketing Helps You Build a Strong Brand From t...

Is internal marketing worth the investment? Experts weigh in on how a good strategy can help your br...

Alana Chinn
Updated 11/29/24
Top 6 Social Media Marketing Challenges in 2024, According t...

Learn the biggest challenges social media marketers are facing in 2024 and how to tackle them — all ...

Alana Chinn
Updated 11/26/24