探花精选

Although marketers all wish the whole "if you build it, they will come" approach worked, we know that building a following requires more effort than simply hitting "Publish." Organically attracting a loyal audience of fans and brand advocates is more of a slow, steady process, but it's one that pays off over time.

So what steps need to be taken to actually grow that loyal audience?

To answer this question, we turn to , the entrepreneur who co-founded KISSmetrics, Crazy Egg, and Hello Bar. , Neil shows exactly what successful brands did to grow their loyal online following -- and, better yet, how you can, too. While what worked for the brands below might not work for yours, these insights will give you a solid starting point from which to experiment.