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ChatGPT is generating a lot of buzz in the marketing industry, and if you‘re a marketer, you’re probably wondering how to use the technology to its full potential.

Fortunately, I've compiled a list of 23 ChatGPT prompts for marketing strategies. If you‘re unfamiliar with ChatGPT, here’s what you need to know.

Table of Contents

• What is ChatGPT?
• What makes a great ChatGPT prompt for marketing?
• ChatGPT Prompts for Marketing
• How to Use These Marketing ChatGPT Prompts
• ChatGPT Prompts for Business
• ChatGPT Prompts for Content Creation and Social Media
• ChatGPT Prompts for Analytics
• ChatGPT Prompts for Email Campaigns
• Statistics About AI and Marketing

What is ChatGPT?

ChatGPT is a publicly accessible tool owned by OpenAI. It uses natural language processing to pull information from around the web to answer search queries and fulfill content requests.

ChatGPT's answers are original and have not been copied and pasted from the web.

Aside from a paid subscription version called ChatGPT Plus, the tool is free.

ChatGPT is one of the latest developments in AI tools. Are you looking for other ways to integrate AI into your marketing workflow?

In that case, you may be interested in 探花精选’s suite of to help you ideate, create, and share remarkable content quickly and efficiently.

Now, let's get into the wide range of prompts you can use to get the most out of ChatGPT.

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• 100 ChatGPT Prompts
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What makes a great ChatGPT prompt for marketing?

Like any chatbot, ChatGPT's output is only as good as the input, meaning a not-so-good prompt will yield a not-so-good answer. So I strongly encourage you to be specific, clear, and rich in context to get the most out of ChatGPT or any other chatbot.

Here's an example of a vague ChatGPT prompt:

“Write a social media post about Nike shoes.”

Here's what ChatGPT generated in response:

“Step up your game with the latest Nike kicks! ??♂?? Whether you're hitting the gym, the streets, or just looking fresh, Nike’s got you covered with style, comfort, and performance. Ready to crush your goals? #JustDoIt #Nike #SneakerGoals #RunYourWorld”

This response isn‘t terrible, but it’s as vague as the prompt. There's no mention of any special features or benefits of wearing Nike. I could remove “Nike” from this post and replace it with any other athletic shoe brand.

Here's a more specific prompt:

“Write an Instagram caption promoting our summer line of Nike shoes. The caption must be no longer than 125 characters and should focus mainly on the shoe's Dri-Fit fabric and how it draws sweat away from the skin. The tone should be lighthearted, fun, casual, and emphasize summer.”

And here is ChatGPT's response:

"Keep cool & comfy all summer long! ?? Nike’s Dri-Fit fabric wicks sweat away so you can shine, not sweat! #SummerVibes #Nike

The new response details Nike, the season, and the shoe's unique feature. Like the prompt, it is more robust and optimized for a specific social media channel.

Speaking of social media, here's a fun fact. Breeze, our AI solution, contains features similar to ChatGPT, such as its . Social Media Agent analyzes performance, industry data, and best practices to craft engaging social media content. 

8 ChatGPT Prompts for Marketing

1. “List [number] ideas for blog posts about [topic].”

As a writer, I experience days when the ideas flow like an endless river. But there are days when writer‘s block hits me like a brick, and I can’t think of anything relevant to blog about.

Fortunately, you can enter the prompt above to let ChatGPT develop topics for you.

Bonus: Breeze's and can create compelling blog content while integrated into your 探花精选 CRM.

2. “Write a minute-long advertisement script about [product, service, or company].”

I‘ve written for 探花精选’s YouTube channel a few times, and it taught me that it's not easy to write a script that fits a specific time constraint.

You don‘t need to struggle like I did. If you’re having difficulty writing a script for a timed video, enter the prompt above and have ChatGPT generate a timed script.

Pro tip: Read the script aloud and time yourself to ensure it's accurate.

3. “Create a three-month social media campaign calendar for our product to [insert goal] and mention the channels we should focus on.”

Planning a long-term campaign calendar can be tedious, but ChatGPT can generate one in just a minute by entering the prompt above.

If you decide to use the AI chatbot to craft a campaign calendar for yourself, read the plan thoroughly and tweak it to your liking before implementing it.

4. “Create three call-to-action button ideas based on the contents of this blog post.” Then, paste in the content or link.

I told ChatGPT, “Create three call-to-action button ideas based on the contents of this blog post.” Then, I pasted the text of this blog post about the 10 best Etsy Alternatives.

ChatGPT generated three CTAs in just seconds.

5. “Create an advertising campaign about [company, product, or service] targeting [target audience]. Include key messages and slogans, and choose the best media channels for promotions.”

I entered the prompt into ChatGPT and used Legos as an example. It was a pretty extensive plan, so I can‘t show you everything the chatbot generated, but I’m satisfied with the plan as a template.

6. “Write a 160-character meta description for this blog post.”

I typically write my meta descriptions last, so my creative juices can be a bit tapped out by then. That‘s when I’ll ask a chatbot to generate a few meta descriptions for inspiration. These descriptions were generated in just seconds.

7. “Outline a SWOT analysis for a digital marketing campaign in [specific niche]. Describe how to identify strengths, weaknesses, opportunities, and threats related to the campaign. Include real-world examples of each category and how to leverage or mitigate them. Discuss how this analysis can shape the campaign’s direction.”

Creating a SWOT analysis can be time-consuming, but a chatbot like ChatGPT can quickly lay the groundwork for you with the right prompt. In my prompt, I asked ChatGPT to conduct a SWOT analysis for a digital marketing campaign focusing on sustainable fashion.

The chatbot identified strengths, weaknesses, opportunities, and threats in seconds. It even pulled examples from businesses in the same niche.

Pro tip: When using ChatGPT for research or analysis, always double-check its output to ensure the information is current. Think of a chatbot-generated SWOT analysis as a stepping stone toward additional research, and don't take it completely at face value.

8. “What are the top social marketing trends for [year]? Include emerging tools, platforms, channels, and strategies that are gaining popularity. Provide actionable advice for incorporating these trends into a marketing plan.”

As you can see, ChatGPT is an excellent tool for ideation in marketing. Once you have all the ideas, you may need help putting them together. Luckily, 探花精选’s FREE AI Email Writer makes generating more emails easier in less time. .

How to Use These Marketing ChatGPT Prompts

ChatGPT is a fantastic tool, but it’s just that, a tool. So, like any tool, you have to understand how it works and what you can do to use it effectively. Here are six tips for making these marketing ChatGPT prompts work for you.

How to Use ChatGPT at Work

Discover the key to unlocking unparalleled productivity with this ultimate guide to revolutionizing your workflow.

• 100 ChatGPT Prompts
• Real-World Examples
• Productivity Hacks
• And More!

Download for Free

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You're all set!

Click this link to access this resource at any time.

1. Understand what kind of output you want.

Garbage in, garbage out definitely applies here. So, before you tackle any of these prompts, make sure you have a good understanding of what you want to accomplish.

If, for example, you’re asking it to create a landing page, make sure you know what a good landing page should look like so you can be hyper-clear in the beginning.

You can also be clear in your feedback to ChatGPT as you refine its responses. Remember, be as specific and detailed as possible to get the desired outcome.

2. Give it a job.

Make sure ChatGPT knows what its role is and what you’re trying to create. Tell it, “You’re an expert (role) creating a (what you’re creating) for your audience of (describe audience).”

I’ve found that this approach provides the context and helps get my desired output. Moreover, because I understand the kind of output I want (step one), I can better describe the job I want ChatGPT to do.

3. Offer as much detail as you can.

I know, I know. How many times can I say “detail” in one post? But it's just that important. When I say be as detailed as possible, I mean go overboard here. ChatGPT is a robot, an intelligent robot, but a robot. You have to spell out what you’re looking for. Things I always recommend people consider:

• Any messaging or tone of voice guidelines.
• Information you have about your target audience.
• Specific outcomes you want it to provide, like “I need X versions of this headline or subject line.”
• Anything you might include if you were tasking this to a team member.

Don’t be afraid to ask ChatGPT for any additional information it needs. If anything seems missing, you can add details later or return to the drawing board and start over.

If you’re providing a lot of information and hitting enter multiple times, consider including a note at the end, “Please don’t start yet. I’m dropping more information next. Please just say, ‘Got it,’ and I’ll add the next bit of information.”

4. Get granular and specific.

Ask questions that get right to the point. Don’t be generic here. Instead of asking, “What marketing tactics should I consider?” try a more specific query.

You might consider saying:

“My audience of _____ (describe your audience) has responded well to messages and campaigns about how to solve XYZ problem. My company does ______ (explain your value prop). What are some related ideas I could try?”

Let’s try another example. This isn’t marketing-focused, but gives you an idea of the specificity.

“Give me a kid-friendly meal plan for five days” will give you five days of breakfast, lunch, dinner, and a snack based on foods you may or may not have or want to eat.

Instead, giving it more context can help you create exactly what you want.

“I have chicken breast, salmon, and ground beef in the freezer and eggs in the fridge. I also have lots of veggies and a full dry pantry. Please give me a five-day dinner plan with Mediterranean-inspired, kid-friendly meals I can make in 30 minutes or less.”

The prompt above leads to five meal ideas, complete with ingredients and a recipe, which is much easier to use. You can use the same principles in your marketing.

5. Give helpful feedback.

If ChatGPT delivers a hot load of garbage, don’t say, “Nope, that’s not it. Try again.”

Give it the same context and type of feedback that you’d share with someone on your team. “The idea is right on, but your tone is too formal. Try again, cutting the number of words in half and keeping things more casual yet professional.”

You can also say something like, “This completely misses the mark. I think we need to focus on ____ outcome instead.” Or you might say, “Let’s try that again. Can you give me a version that

Or if it’s spot on, say, “That’s spot on. I really like the tone, cadence, message, etc. Let’s keep going.”

6. Don’t trust it farther than you can throw it.

Because ChatGPT is designed to sound human, it often creates language that sounds good or seems logical or reasonable. The only problem? That means ChatGPT is also notorious for making up facts and statistics, so always double- or triple-check anything it spits out.

6 ChatGPT Prompts for Business

1. “What are the top trends in [your industry] for 2025?”

ChatGPT can also relay the latest trends in your industry if you ask it to. Remember to fact-check for yourself, because like the disclaimer says: “ChatGPT can make mistakes.”

2. “What are the most important metrics to measure the success of marketing our business?”

Again, you want to supplement ChatGPT's responses with your research to ensure you have the correct information.

3. “How can we use social media to increase brand awareness?”

Brand awareness and social media go hand-in-hand. In fact, of social media users follow at least one brand, and of users have purchased an item after seeing it on social media.

ChatGPT can provide a framework for using social media to boost brand awareness. Just use the above prompt.

4. “How can we improve search engine optimization for our business?”

According to our Ultimate Guide to SEO in 2024, 86% of consumers say search engines are the best way to get information. We also found that, across all generations, people overwhelmingly use search engines to get answers online.

So, if your business‘ website is optimized for SEO, you’ll boost the chances of consumers finding your brand online the next time they search for a product or service associated with your industry.

Now, you can prompt ChatGPT to generate ways to improve SEO for your business.

5. “How can we use automation to simplify our marketing tactics?”

Automation is gaining prominence in the marketing industry. According to our latest , nearly 20% of marketers plan to use AI agents to automate marketing in 2025.

Our report also found that 47% of marketers understand how to incorporate AI into their marketing strategy.

6. “You are a strategic business consultant tasked with guiding small business owners in defining their mission. Craft a clear and compelling mission statement highlighting our purpose, core values, and value proposition of [your business].”

Pro tip: You can get the most out of this prompt by asking ChatGPT to include specific keywords or naming the values you want highlighted.

7 ChatGPT Prompts for Content Creation and Social Media

As I mentioned earlier, ChatGPT is an excellent tool for fighting writer's block and finding ideas or topics to pursue in content creation.

The prompts below will help you find ideas or create content for social media and in different media, such as blogging or video.

1. “Write an 800-word blog post about [subject], and include the following keywords in the headline, subheading, and body paragraphs.” Then, list the keywords you want ChatGPT to include.

2. “Write a list of blog titles that include statistics on [topic].”

3. “Write a YouTube video script about [product, blog, company, etc.].”

4. “Write a 100-word Instagram caption about [topic] in an informative and friendly tone and include relevant hashtags.”

5. “Write 10 YouTube headlines about [topic] and include the words [keywords].”

6. “Suggest (number) ways I can repurpose this blog post into other content formats.”

Remember: Include a link to the blog post.

7. "List 5 hashtags relevant to (topic)."

5 ChatGPT Prompts for Analytics

1. “What are the most important KPIs for [industry]?”

You are a strategic business consultant tasked with guiding small business owners in defining their mission. Craft a clear and compelling mission statement highlighting our purpose, core values, and value proposition of [your business].

KPIs, or Key Performance Indicators, are metrics that help marketers determine the success of their business or campaign. Different industries have different KPIs, and if you're not sure what metrics to track, ask ChatGPT with a prompt.

2. “How did I determine which channel generates the most web traffic for my brand?”

If you ask it to, ChatGPT can help you determine which channels will generate the most traffic for your brand.

3. “How can I optimize my website to rank higher in SERPs?”

Again, you‘ll want to supplement ChatGPT’s response with your research, but this prompt will help you understand how you can improve your website's standing in SERPs.

4. “How can I track and analyze (specific KPI) to understand its impact on ([business goal)?”

5. “Analyze the performance of our last campaign using the data from [specific timeframe]. Compare their performance across key metrics and recommend which approach to continue or update for better results.”

8 ChatGPT Prompts for Email Campaigns

ChatGPT is an excellent tool for generating subject lines for emails. With prompts below, you can generate subject lines promoting a product, service, or holiday deal.

You can also tell the chatbot to generate email copy to boost open rates or promote a special event.

1. “Generate [number] subject lines for an email campaign about [product or service].”
2. “Write [number] holiday-themed subject lines about clothes shopping.”
3. “What are the best subject lines to increase open rates?”
4. “What are best practices for writing an engaging email subject line?”
5. “Write the body copy for a promotional email campaign about [company ]'s spring sale. Write in an upbeat and friendly tone."
6. “You’re an email marketing expert. Outline an email marketing content strategy for a (niche) brand, including key themes, target audiences, and a monthly content calendar.”
7. “Structure an A/B testing plan for a (business) campaign. Include a hypothesis, variables, and success metrics.”
8. “Write a welcome email for new subscribers of (your brand). The tone should be friendly and warm. Copy should include (keywords, values, etc).”

9 Statistics About AI and Marketing

Since ChatGPT's rise in popularity, I’ve seen considerable changes in how marketers use AI to improve and streamline productivity. Based on 探花精选’s recent State of AI report, most marketers seem to agree.

• 62% of marketing professionals agree that people should use AI and automation in their roles, but shouldn’t become overly reliant on it.
• 75% of marketers agree that AI and automation tools can help them spend less time on manual tasks.
• 65% of marketing professionals say their company leadership supports using AI in their role.
• 43% of managers whose teams have invested in AI say that investment has returned at least a positive ROI.
• 35% of marketers favor chatbot tools, such as ChatGPT, Copilot AI, and Google Gemini, the most.
• 47% of marketers use AI for email marketing and other newsletter platforms. 82% are seeing a positive ROI.
• 45% of marketers use AI to create social media content, and about 80% are seeing a positive ROI.
• 38% of marketers use AI to create blog posts, articles, and other long-form content. 78% are seeing a positive ROI.
• 85% of marketers who use AI to create search/SEO content are seeing positive returns.

Using ChatGPT in Marketing

Generative AI tools like ChatGPT have the power to change everything about the way we market. I’ve already seen huge time savings when analyzing transcripts and brainstorming.

However, a word of caution: ChatGPT has a ton of potential as a tool, but it’s still just a tool, which means you must know how to use it. That’s why we’ve provided this article.

When you use the prompts here, you’ll have a leg up on knowing how to create prompts to build out marketing campaigns, answer pressing sales questions, and free up time so you can focus on the more creative aspects of marketing.

Now that you know the prompts, it’s your turn. It's time to experiment with ChatGPT and see how it fits your marketing processes.

How to Use ChatGPT at Work

Discover the key to unlocking unparalleled productivity with this ultimate guide to revolutionizing your workflow.

• 100 ChatGPT Prompts
• Real-World Examples
• Productivity Hacks
• And More!

Download for Free

Download Free

All fields are required.

You're all set!

Click this link to access this resource at any time.