探花精选

You’re leaving money on the table by not using effective call-to-actions (CTAs) in your marketing campaigns.

To help you create irresistible CTAs and move a higher percentage of people down your marketing funne l, we’ve compiled a list of 15 relevant call-to-action statistics.

We scoured the internet for the latest research papers, reports, and case studies. Then, we interviewed experts to assemble this comprehensive list of call-to-action statistics.

These statistics will help you understand how to craft and implement effective CTAs that drive conversion and action. Additionally, we offer suggestions for to help you reach your goals. Let’s explore each of these CTA stats below.

1. Email CTAs get an average click-through rate (CTR) of 3-5%. ()

CTAs are the bread and butter of email marketing. Over the last few years, the Databox team discovered that email CTAs got an average click-through rate of for over 40% of their contributors.

However, this doesn’t imply that surpassing the 5% CTR is impossible. Although challenging, over 15% of Databox’s contributors mentioned that email CTAs helped them achieve a click-through rate of more than 10%.

2. 43% of marketers use only one CTA per email, whereas 30% use two per email. ()

If your first instinct is adding as many CTAs to your emails, you need to rethink your strategy. According to Databox’s findings, more isn’t always better.

Of marketing respondents, 43% mentioned using only one CTA per email. On the other hand, 30% said that they use two CTAs per email.

A indicates that emails with a single call-to-action can increase clicks by over 371% and sales by around 1617%.

Last, Omnisend’s sent during the Black Friday to Cyber Monday period revealed that emails with three or more CTAs have lower click-through rates than emails with less than three CTAs.

3. Personalized call-to-actions perform 202% better than basic CTAs. (探花精选)

After analyzing and comparing more than 330,000 CTAs over a six-month timeframe, we discovered that personalized CTAs convert 202% better than basic CTAs.

That’s because, when it comes to personalized CTAs, you’re putting content in front of your audience that aligns with their buyers’ journey and resonates with their interests.

With , you'll be able to tailor CTAs to each visitor. 

Get granular by personalizing CTAs to anonymous and first-time site visitors based on location, device, referral source, or language.

4. Customers are 16x more likely to share news about their purchase on social media if they see a CTA button on the post-purchase page. ()

There’s nothing better than customers spreading the word about your business. And if you want to encourage customers to share news about their latest purchase on their social media handles, ensure they can do so within a few clicks.

Embedding a CTA button on the post-purchase page can be highly effective. Customers are 16x more likely to share news about their purchase on social media if a CTA on the post-purchase page asks them to do so.

It’s a great way to encourage customers to spread the word about your business.

5. The red CTA button consistently outperforms the green one. ()

The color red is often associated with negative emotions. Despite that, red CTAs outperform green ones consistently.

CXL covered this comprehensively in , where they referred to several studies, including ones conducted by Dmix and 探花精选 (that’s us), and VWO.

But don’t go painting your CTA buttons red just yet.

What if the red CTA button looks forced on your landing page? What if it doesn’t go well with the design? That’s why it’s critical to consider the page's visual hierarchy.

6. Michael Aagaard, a conversion optimization consultant, increased the conversion rate of a long landing page by a staggering 304% by placing the CTA button at the bottom. ()

In marketing, the golden rule is to position your call to action above the fold. However, that shouldn’t always be the case, as having only one CTA at the top of the landing page may be too early for the user to take action.

Huge, , mentioned that regardless of the design cues, almost 91-100% of people scroll beyond the fold.

There’s very low engagement at the top of the page, so having just a single CTA at the top of the page may not be the most effective strategy for driving conversions.

, a freelance CRO consultant, loves experimenting with call-to-actions. In one of his experiments, he placed the CTA button at the bottom of a very long landing page.

Doing this helped him increase the conversion rate

However, it’s important to note that what worked for Michael won’t necessarily work for you. As with all things in the conversion optimization world, testing different variations of CTAs yourself is highly recommended.

7. PartnerStack increased its conversion rate by 111.55% after tweaking its homepage CTA copy from “Book a Demo” to “Get Started.”

, a partner ecosystem platform, managed to increase its conversion rate from 6.66% to 14.09% (+111.55%) by tweaking its homepage CTA copy from “Book a Demo” to “Get Started.”

Before:

After:

Joe Kevens, director of demand gen at and Founder of mentioned:

“My best guess as to why ‘Get Started’ delivered better results than ‘Book a Demo’ is that ‘Get Started’ feels like we’re trying to help our customers solve their problem, whereas ‘Book a Demo’ feels like we’re trying to get them into a sales cycle.”

By tweaking its CTA copy, PartnerStack shifted its focus from a sales-driven approach to a customer-centric one.

8. Grow & Convert conducted a comprehensive study on conversion rates of an email capture form across different locations on a landing page ().

Recently, Grow & Convert explored and estimated rough conversion rates by placing email capture forms across different locations on a landing page. See results from the study below.

9. Including social proof under its landing page CTA helped Augmentive increase its conversion rate by 68%.