探花精选

When I was in 5th grade, I was voted “Most Reserved” in the yearbook at Dewey Elementary School in Cherry Hill, NJ. I had just moved back to Jersey after bouncing around SoCal. I was a shy kid, nervous about making new friends. No one would expect me to go into sales, a field that’s all about forging new relationships.

Yet, I started my career in sales at 19 years old. I was just a kid with a phone, a quota, and crippling self doubt. Today, I’m the Head of Business Development at Untap Your Sales Potential. I’ve made thousands of cold calls to many different personas from L&D managers to digital marketers, CMOs, CTOs, and more.

The biggest unlock in my sales journey was mastering cold calling. Some calls were awful. Others were magical, connecting me to opportunities that helped me grow my career and my family. But every single one taught me something: about business, about people, and about myself.

Here’s how I get fired up for my cold calls, so I can be ready for the conversations that help me move forward. Let’s dive in.

How Cold Calling Transformed My Life (and How It Can Transform Yours Too)

Throughout my 19 years in sales, I’ve had the honor of working alongside some of the top sales professionals in the world.

I’ve coached over 50 sales development representatives who went on to become account executives, SDR Managers, and even leaders in completely different industries. I’ve run mock calls with reps and watched their confidence shift in real time. That transformation — that spark when someone goes from hesitant to hell yes, I can do this — is why I love this work.

Cold calling used to be all about numbers. Volume over value. But today? The bar is higher. With so much tech and automation in the mix, human connection stands out more than ever. And the phone is still the fastest, most effective way to get real insights, real reactions, and real relationships.

What most people don’t realize is that cold calling isn’t just about getting the meeting. Half the time, it’s about fact-finding. As a caller, I need to identify the mobilizers, champions, and decision-makers who can move the needle. That kind of strategic intel doesn’t come from a spreadsheet. It comes from real conversations with real humans.

But here’s the part that gets me fired up: Cold calling doesn’t just make you a better seller. It makes you bold.

You build the muscle of initiative. You stop waiting for permission. You stop fearing that you don’t add value. And once that switch flips, it spills into every other part of your life.

When I figured this out, I:

• Asked people to be guests on my podcast.
• Pitched myself to speak at events.
• I launched a blog, a YouTube channel, and a business.
• I stepped into more of who you’re meant to be because I know how to face rejection, adapt, and keep moving forward.

And it all starts with picking up the phone.

How I Get Fired Up for Cold Calls

Let’s be real. Cold calling is a mindset game just as much as it’s a skill game. You can have the best list, the best script, and the best product. But if your energy is off, it won’t land.

Over the years, I’ve learned how to generate that energy before every call block. From personal development work at Tony Robbins conferences to breakthroughs through Landmark and Accomplishment Coaching, I’ve built rituals that help me step into a more powerful version of myself before I ever pick up the phone.

Here’s how I get fired up.

I prime my state. (Thank you, Tony Robbins.)

At Tony Robbins' , I learned the concept of state management, which basically means that your physiology shapes your psychology.

Now, before a call blitz, I take two to three minutes to change my body: I stand up, stretch, bounce, or put on a high-energy song. I personally like EDM, Avicii, Hardwell, and Gareth Emery. These artists take me back to my younger years with less gray hair.

These simple changes make me cognizant of my physiology. And, when I physically feel good, I feel more confident. That shows up in my tone, my curiosity, and my presence.

One time, after a rough morning, I procrastinated and put off prospecting, one of the most important tasks in my role. Instead, I turned on my “power playlist,” did a Wim Hof Breathing Exercise, and said out loud: “I am doing meaningful work that is literally saving marriages.”

That energy helped me book seven meetings in one day — a personal record. The experience helped me realize the power of using music to change my mood.

I set an intention (Landmark-style).

I learned my next tip from , a personal development company. Their coaching emphasizes that we all have contexts — the beliefs and personal histories that shape how we see the world. I think of context like extreme self-awareness.

My context is that I‘m a great cold caller. I’m super resilient and scrappy. In the past, I had self-limiting beliefs that affected the context of how I viewed myself. I believed that because I didn’t grow up with rich parents, it would be hard for me to work at great companies, like LinkedIn.

Knowing my context allows me to reshift and reframe negative beliefs. Now, I’m more confident going into calls.

Beyond that, I don’t just go into cold calls trying to book meetings. I create an intention. I tell myself, “I’m here to connect, to serve, to be curious and present.”

This helps me detach from the outcome. When I stop chasing the result and focus on the person, I actually get better results.

Too often, we are focused on ourselves. I need these meetings to pay my mortgage or be able to provide for my family. While all of that is important, I perform better when I let go of my ego and just be present. I can actively listen, serve from the heart, and genuinely listen to my prospect’s concerns. They can see that I actually care.

I revisit my wins.

When it comes to motivations, I recommend that reps keep track of all their wins. Put compliments you receive in a document or add a screenshot with praise to a folder. These victories add up and can help you push through a sales slump. My mentor calls it the “Good sh*t” list!

Before my cold call sessions, I pull up my list of past successes. I look at my handwritten notes from clients who got value from my coaching and landed more fulfilling jobs. I remember that SDR I coached who finally got promoted to AE.

Chris B. said, “I’m so glad you reached out. Even though every time you call, you’re trying to get me to spend money. It was worth the investment.” That reminds me that I’m good at what I do, so I can keep going.

I remind myself that I’ve done this before. I do create value. This next call could change someone’s day or career. This one habit is a game-changer for confidence and consistency.

I do a 90-second research sprint.

When I’m getting ready to make a call, I don’t over-prepare. But, I do enough homework to feel intentional. I give myself 60 to 90 seconds to check my prospect’s:

• LinkedIn headline or About section.
• Company news or recent milestones.
• Shared connections or interests.

This gives me at least one personalized insight to start the call with curiosity, not a pitch.

In the age of automation and AI, People are getting calls so much more than they used to. That makes people naturally skeptical. That personal insight can help you break through and connect human-to-human.

For example, I may say, “Hey Brandon, I saw that you recently started at a new company. Congratulations! When they kick off a new job, reps will often leverage our program to start healthier habits.”

I pretend I’m coaching myself (Accomplishment Coaching mindset).

I signed up for so I could grow my career and change my life. I grew up poor and wanted to change my life by breaking through in business. The coaches who graduated from this program were vulnerable and authentic. They had a different aura about them. That inspired me to change my life in the face of uncertainty.

From these sessions, I learned how powerful it is to coach from possibility. Instead of being bogged down by current circumstances, you can picture a brighter future and inspire yourself to achieve it. So before a call, I imagine my best self — future Davidson — coaching me through the situation.

He’d say, “I am the possibility of heart, partnership, brilliance, optimism, and acceptance.”

That mantra helps me step into my confidence. I can get out of flight-or-fight and worrying about my quota all of the time. I can picture a future me who has already hit these goals, and I know everything will work out.

Find Your Rituals and the Calls That Will Change Your Life

I see cold calling as more than just part of my job. It’s life training.

• Getting rejected on a call? That’s practice for entrepreneurship.
• Getting negative feedback from a boss? That’s courage you can bring into your content creation. When your stuff goes viral and you have to deal with haters, you can cut through the noise and find something constructive.
• Nailing your tone on a cold open? That's the presence you carry into your relationships.

Cold calling isn’t just about sales. It’s about becoming someone who takes initiative. You can become someone who doesn’t wait for life to come to them.

Cold calling has changed my life. It’s allowed me to book business, start my own ventures, and build my career. So on days when I find myself in a slump, I rely on my tried and true tips to get fired up. So, find your rituals and get started.

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