探花精选

If you’re a marketer in charge of strategy, content, or management of your company’s website — this report is for you. As 探花精选’s Website Blog editor, I need to keep my finger on the pulse of all things websites and marketing, and things are changing fast.

To get the latest data-backed insights, 探花精选 surveyed 318 marketers with website-related duties about the top trends, opportunities, and challenges of 2025. In this report, I’ll segment respondents under the following labels to point out any significant differences in their answers:

• Senior marketing leaders: C-suite, VPs, and others involved in high-level strategy (n = 211)
• Marketing practitioners: Marketers involved in hands-on implementation or influencing/consulting (n = 107)

I also asked marketing leaders from Canva and Semrush how these trends are playing out in their companies. Read on for insights you won’t find anywhere else.

Table of Contents

• Priorities and Challenges: What do website-owning marketers care about most in 2025?
• Blog Consumption: Is blogging dead? The surprising answer in the age of AI.
• AI Adoption: How are website marketers using AI?
• Technical Resources: Is coding knowledge still useful, and where do web marketers get tech help?
• Survey Methodology and Demographics
• The Future of Website Marketing and Management

Priorities and Challenges: What do website-owning marketers care about most in 2025?

1. Traffic growth is the #1 priority, KPI, and challenge of 2025.

If you're a website marketer obsessing over traffic lately — it turns out, so are all of your peers.

When we asked marketers for their top three website priorities this year, increasing traffic came out on top, with 60% choosing it.

Traffic had a strong lead over the second-ranked priority of improving UX (36%). Enhancing security and improving conversion rates tied for third place at 34%. Revenue fell to the bottom of the list.

Traffic is also website...