SEO is changing. We’re entering a new era of search — the AI age — and with it comes generative engine optimization (GEO), the practice of optimizing content for AI-driven engines such as ChatGPT or Perplexity.
If we want our content to reach the right people, we need to adapt. There’s no need to throw out the SEO principles you’ve spent decades learning. Much of GEO is an extension of these techniques — and it’s not as scary as it sounds.
Let’s take a look at what we know about GEO so far.
Table of Contents
- What is generative engine optimization?
- GEO vs. SEO
- Why is GEO important?
- How does generative engine optimization work?
- How to Do Generative Engine Optimization
- Tips for Navigating the Generative SEO Landscape
- Generative Engine Optimization FAQ
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