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Video is everywhere right now. As a basic Millennial, my video diet mostly consists of YouTube and Instagram, but hop on any social media platform, and I bet you’ll run into a short-form video as you scroll through your feed.

With TikTok’s future uncertain, many social media platforms are trying to capture more of their audience and debuting features to support vertical videos. YouTube, Instagram, and even LinkedIn are now constantly pushing out updates to elevate video content.

“Everyone wants to be like TikTok and they‘re saying, ‘Let’s take a gamble here,’” says Brian Alves, founder of .

Before we explore the vast video options marketers have at their disposal, let's dive into the importance of social media videos, where consumers are watching them, and other important findings.

Table of Contents

• Where are consumers watching social media videos?
• 14 Best Social Media Video Platforms
• Tips for Sharing Social Media Videos

Where are consumers watching social media videos?

YouTube, Instagram, and TikTok are among the social media platforms with the highest ROI, according to our 2025 State of Marketing Report. So, it’s safe to say that’s where most consumers watch social media videos.

Short-form videos take center stage, with 29% of marketers saying that it’s the format they use the most, and 21% of marketers saying that it gives the highest ROI.

Now more than ever, people get all sorts of information from video. I get my news, recipes, DIYs, and product reviews through social media videos, and I’m not alone. A survey done by Wyzowl shows that said they prefer to watch videos to learn more about products and services instead of other media, and said that watching a video has convinced them to buy a product or service.

Given these stats, the importance of social media videos cannot be overstated. So without further ado, I give you the best video platforms...